Cua Tshiab
Hmong-American Girl Group
Director
Media and music have a powerful influence on how young people see themselves. Growing up, K-pop and the Hallyu wave gave me a sense of representation and belonging as an Asian American, inspiring my passion for design, fashion, Korean culture, and entertainment. With Cua Tshiab, I wanted to create that same sense of connection for young Hmong American women.
Cua Tshiab is a five-member Hmong American girl group whose name translates to “a breath of fresh air.” Composed of Shannon, Alexis, Pasha, Hnubae, and Cha, the group brought together diverse dance backgrounds and a shared passion for performance. Their debut original single, What You Wishing For?, was released in November 2021, celebrating the dreams and ambitions of Hmong American women in their 20s. The project was brought to life through the collective efforts of the Cua Tshiab production team and community freelancers.
The Study
Digital Strategy
Born during the pandemic, Cua Tshiab relied on a strong digital strategy to build an audience and generate momentum ahead of their debut. Across Facebook, Instagram, and TikTok, a consistent mix of performances, interviews, interactive content, and behind-the-scenes storytelling steadily grew the group’s community and connected with thousands of fans.
To amplify What You Wishing For?, the team developed a multi-format content campaign spanning performance videos, dance relays, color-coded lyrics, reactions, behind-the-scenes content, individual fancams, karaoke, and more—giving fans multiple ways to discover and engage with the song.
Design
Hmong textiles meet modern silhouettes through a vibrant orange-and-white visual language.
Color
Treatments
Chrome silver effect as an extra treatment, accompanied by a sparkle sound when in video.
Behind the Scenes
Music Video
Documentary
Exhibition
Dec 15, 2021
Minneapolis, MN
EXHIBITION NAME:
WE DON’T TAKE OURSELVES ALL THAT SERIOUSLY––WE EXPERIMENT. COMPARED TO WHAT’S ON DISPLAY, THIS TITLE LOOKS WEIRD––BECAUSE IT IS, also known as WDTOATSWECTWODTTLWBII.
Team
Cua Tshiab
Shannon Thao
Alexis Vang
Pasha Yang
Nuhchi Chah (Hnubae)
Cha Her
Assistant Director/DOP/Editor
Lucy Vang
2nd Assistant Director
Nakita Vang
Assistant Camera
Mai Youa Her
Gaffer/Grip/Lighting
Ricky Vue
Production Assistants
Ricky Vue
Mai Youa Her
Zack Nguyen
Roberto Chavez
Songwriters
Nancy Thor
Cha Billy Vang
Vocal Producer
Nancy Thor
Mix & Master
Kevin Phoojywg Xyooj
Music Producer
SSØFAMIX
Dance Coach/Choreographer
Karen Yang
Vocal Coach
Cha Billy Vang
Makeup & Hair
Shengfue Yang
Kalina Vang
Melee Moua
Nakita Vang
Karen Yang
Mindy Vang
Shaina Yang
Khamilla Vang
Sunisa Yang
Monica Vang
Lucy Vang
Wardrobe Design
Melee Moua
Nakita Vang
Videographers
Lucy Vang (Lead)
Nakita Vang
Behind the Scenes
Zandra Phouisangiem
Pajfuabcha Vang
Photographers
Yayoua Yang
Michelle Lee
Eliora Vespera
Mai Youa Her
Zack Nguyen
Pajfuabcha Vang
Locations
Cypher Side Dance Studio
In Progress Studio
Coconut Whisk Cafe
Honest Studios