Cua Tshiab

Hmong-American Girl Group

Director

Media and music have a powerful influence on how young people see themselves. Growing up, K-pop and the Hallyu wave gave me a sense of representation and belonging as an Asian American, inspiring my passion for design, fashion, Korean culture, and entertainment. With Cua Tshiab, I wanted to create that same sense of connection for young Hmong American women.

Cua Tshiab is a five-member Hmong American girl group whose name translates to “a breath of fresh air.” Composed of Shannon, Alexis, Pasha, Hnubae, and Cha, the group brought together diverse dance backgrounds and a shared passion for performance. Their debut original single, What You Wishing For?, was released in November 2021, celebrating the dreams and ambitions of Hmong American women in their 20s. The project was brought to life through the collective efforts of the Cua Tshiab production team and community freelancers.


The Study


Digital Strategy

Born during the pandemic, Cua Tshiab relied on a strong digital strategy to build an audience and generate momentum ahead of their debut. Across Facebook, Instagram, and TikTok, a consistent mix of performances, interviews, interactive content, and behind-the-scenes storytelling steadily grew the group’s community and connected with thousands of fans.

To amplify What You Wishing For?, the team developed a multi-format content campaign spanning performance videos, dance relays, color-coded lyrics, reactions, behind-the-scenes content, individual fancams, karaoke, and more—giving fans multiple ways to discover and engage with the song.

Design

Hmong textiles meet modern silhouettes through a vibrant orange-and-white visual language.

Color

Treatments

Chrome silver effect as an extra treatment, accompanied by a sparkle sound when in video.


Behind the Scenes

Music Video

Documentary

Exhibition

Dec 15, 2021

Minneapolis, MN

EXHIBITION NAME:

WE DON’T TAKE OURSELVES ALL THAT SERIOUSLY––WE EXPERIMENT. COMPARED TO WHAT’S ON DISPLAY, THIS TITLE LOOKS WEIRD––BECAUSE IT IS, also known as WDTOATSWECTWODTTLWBII.


Team

Cua Tshiab
Shannon Thao
Alexis Vang
Pasha Yang
Nuhchi Chah (Hnubae)
Cha Her

Assistant Director/DOP/Editor
Lucy Vang

2nd Assistant Director
Nakita Vang

Assistant Camera
Mai Youa Her

Gaffer/Grip/Lighting
Ricky Vue

Production Assistants
Ricky Vue
Mai Youa Her
Zack Nguyen
Roberto Chavez

Songwriters
Nancy Thor
Cha Billy Vang

Vocal Producer
Nancy Thor

Mix & Master
Kevin Phoojywg Xyooj

Music Producer
SSØFAMIX

Dance Coach/Choreographer
Karen Yang

Vocal Coach
Cha Billy Vang

Makeup & Hair
Shengfue Yang
Kalina Vang
Melee Moua
Nakita Vang
Karen Yang
Mindy Vang
Shaina Yang
Khamilla Vang
Sunisa Yang
Monica Vang
Lucy Vang

Wardrobe Design
Melee Moua
Nakita Vang

Videographers
Lucy Vang (Lead)
Nakita Vang

Behind the Scenes
Zandra Phouisangiem
Pajfuabcha Vang

Photographers
Yayoua Yang
Michelle Lee
Eliora Vespera
Mai Youa Her
Zack Nguyen
Pajfuabcha Vang

Locations
Cypher Side Dance Studio
In Progress Studio
Coconut Whisk Cafe
Honest Studios


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